Syllabus

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Integrated Marketing Communication Companies must be aware of the fact that the face of marketing communications is the whole marketing mix including

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The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool.

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The marketing communications mix. The next set of decisions is to determine the role of each element of the promotional mix. Depending upon the situation, it is

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